Bill worked at Oliver Winery part time throughout high school and college, supplementing his earnings with work as a commercial hot air balloon pilot (a side-job he still does today).
After earning a business degree from Indiana University in 1983, Bill joined the winery full time. As a jack-of-all-trades in our still-small operation, Bill focused on wine quality and enhancing the visitor experience to grow retail sales. He articulated the winery’s winemaking philosophy — crafting approachable wines that capture the delicious flavors of high-quality fruit.
Bill met his wife Kathleen when they were MBA classmates at Indiana University’s Kelley School of Business. Kathleen joined the winery in 1993, and they worked together as sales grew rapidly through both retail and distributor channels. In 1994, Bill led the revitalization and expansion of Creekbend Vineyard. Under Bill and Kathleen's direction, the winery grew to be one of the largest in the eastern U.S. In 2006, the winery became a 100% employee-owned company. And today, Oliver Winery produces close to 400,000 cases of wine annually in a diverse portfolio of products.
Though he holds two business degrees, Bill sees himself as a winemaker first and a businessman second. His day-to-day work as CEO of Oliver Winery centers around winemaking, vineyard operations, and new product development, as well as developing the winery team. His goal is continued winery growth with a focus on inspired new products and operational best practices.