PRESS RELEASE: Oliver Winery Takes Their Real Fruit Spritz Beyond the Bottle to Cans

Oliver Real Fruit Spritz, now in 250ml cans, ready for the porch, the boat, the tailgate or wherever the day takes you.

BLOOMINGTON, Ind., Oct. 14, 2026 -- Oliver Winery today announced it’s taking its Real Fruit Spritz collection beyond the bottle. Now available in cans, Blood Orange Spritz and Italian Lemon Spritz bring the bright, fruit-forward flavor of Oliver Spritz to a whole new set of occasions. Made with real fruit and no artificial flavors, the ready-to-pour wines come in ready to go four-packs of 250ml cans at 6.8% ABV.

Because the best Spritz moments don’t always come with a table, a glass or a plan.

Spritz was made for the outdoors. It grew up in Italian aperitivo culture, on patios and piazzas by the water, and Oliver’s new cans carry that free-and-easy spirit wherever the day goes. Toss a four-pack in the cooler for the tailgate or the lake and bring it along for whatever the day has in store.

It's a natural next step for Oliver's Real Fruit. Real Flavor. No Rules.™ philosophy. Spritz should be approachable, full of flavor and ready when you are, not reserved for special occasions or poured according to a rulebook. Cans make it easier to enjoy a favorite Spritz in more of the moments people love.

And while the packaging is new, the good stuff inside isn't changing. Both Real Fruit Spritz varieties start with Oliver's lush Moscato blend of Muscat Canelli and Muscat Alexander grapes, finished with a touch of bubble. Blood Orange Spritz brings bright, juicy citrus and a light body, thanks to natural blood orange. Italian Lemon Spritz pairs real Primofiore lemon with vanilla extracts for aromas of lemon zest and vanilla bean, plus a hint of lemon sorbet on the finish.

Getting that same fresh, fruit-forward flavor into a can took some serious work behind the scenes. Wine can be sensitive to its container, and delicate citrus aromatics are among the first things to fade. Oliver's winemaking team put extensive research and rigorous product testing into finding the right can technology, making sure every can delivers the flavor experience Spritz drinkers already know and love.

“We love Spritz at Oliver, and we want them enjoyed in the settings where they fit naturally: watching the sunset over a lake, sitting around a campfire, even après-ski. Cans open up those moments,” said Rob Warren, Vice President of Winemaking at Oliver Winery.

Oliver Spritz cans are available in four-packs at a suggested retail price of $11.99 at Oliver’s Tasting Room in Bloomington, Indiana, and at retailers across the country. Find Oliver Spritz near you at oliverwinery.com/find-our-wines.
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**About Oliver Winery

Founded in 1972, Oliver Winery has evolved into one of America's largest wineries, with national distribution across 43 states. The company specializes in fruit and flavor-forward wines designed to welcome new consumers into the wine category. The winery welcomes more than 150,000 visitors annually and was recently ranked the No. 2 Best Tasting Room Experience in America by Newsweek.

Learn more at oliverwinery.com.

Media Contact:
Cherri Prince
Chief Marketing Officer
Oliver Winery
cprince@oliverwinery.com